What it does
Every brief has the same shape: an executive summary, where you win, where they win, what to do about it, and a feature-by-feature comparison.
What your own team has written about a competitor in deal notes is shown separately, marked as field intelligence, with names and contact details removed.
Briefs are marked internal and print with that label on every page.
How it works
- Pick the competitorFrom your list, or add one by its website.
- Pick the productThe area you are competing in.
- GenerateRead it on screen, print it, or keep it in the Knowledge Base.
Why sales people love it
- Reps walk into competitive deals prepared, without waiting on product marketing.
- The brief uses your own positioning, not just what the internet says.
- Objections get answered on the call instead of after it.