Ergentor.ai for Real Estate

A sales platform that works the way a transaction works

Most CRMs were built to sell software, then renamed for real estate. Ergentor.ai reshapes itself around the deal: the listing, the offer, the contingency dates, the commission and the relationships that bring the next client. Pick Real Estate once, and the screens, the words and the AI change with it.

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ResidentialBuyers, sellers, sell-and-buy moves, investors and residential leasing.
Commercial / CREAcquisitions, dispositions, tenant rep, landlord rep, 1031 exchanges and development.
Step 1

Choose your market

In User Settings, set your industry to Real Estate — Residential or Commercial / CRE. An admin can set it for the whole company.

Step 2

The product reshapes

Opportunities become Deals, stages follow the transaction, and real-estate pages appear. Things a brokerage never uses — quotes, POCs, distributors — step out of the way.

Step 3

Nothing is lost

Hiding is never deleting. Switch back and every screen and every record is exactly as it was.

Run the deal

Every transaction, from first call to keys

The deal is the centre of the record — not the account — because in real estate the house or the building is the thing being sold.

Pipeline

A pipeline in the stages you actually use

Lead, consultation, representation signed, active search or listed, offer and negotiation, under contract, closed. Each deal carries its transaction type — buyer, seller, investor, tenant rep, acquisition — and that decides what the rest of the product asks for.

  • Deal value, estimated commission and close date on every row
  • Health at a glance: On Track, At Risk, Critical — with the reason
  • Flags for a missing agreement or an offer waiting on an answer
  • Sell-and-buy moves kept as two linked deals, so neither gets lost
The Deals list: nine residential deals with transaction type, stage, health, deal value, estimated commission and close date
The Deals list, with health, commission and flags on every row
Deal window

Open a deal, know where it stands in five seconds

Why the client is moving, which property, where their financing stands and the biggest risk — all at the top. Underneath, a qualification framework built for the market: MOVE for residential buyers and sellers, CRE-MEDDPICC for commercial.

  • One next best action, with hard deadlines always first
  • Health worked out from the transaction — financing, contingencies, closing readiness — and it says why
  • Preapproval expiry, proof of funds and listing readiness tracked for you
  • Commission shown next to the deal value, gross and net
A buyer deal under contract: deal value, commission, MOVE qualification with the next action, and the transaction checklist
A buyer under contract: the next action names the overdue appraisal
Listings

Listings live on the deal — and in one view across your book

Every property carries the details a client asks about: price, beds and baths, size, MLS number, status, listing and expiry dates, commission and up to ten photos. The deal's value follows its primary listing, so the two can never disagree.

  • Listing performance: days on market, showings, offers, price history
  • A nudge when it is time for a price conversation — 14 showings, no offers
  • One-click searches on Zillow, Redfin, Trulia and Realtor.com
  • The Listings page: every property, soonest expiry first
The listing editor showing listing performance, price history and property fields
A listing, with its performance and price history
The Listings page: every property across all deals with status, list price, commission, days on market and expiry
The Listings page — expired and expiring listings in red
Offers

Offers and counters, round by round

Price, financing, earnest money, contingency periods, concessions and the response deadline. A counter is its own round, so you can always see what changed. Accept an offer and Ergentor moves the deal to Under Contract and fills in the milestone dates — after asking you first.

  • An alert when an offer is due for an answer
  • What changed between rounds, worked out exactly — never guessed
  • Representation agreements tracked alongside, with expiry warnings
The Offers tab on a buyer deal: a submitted offer of $1,025,000 that must be answered tomorrow, with Counter, Accept, Reject and Withdraw
An offer due for an answer tomorrow
Timeline

Never miss a contingency date again

Once an offer is accepted, a transaction checklist appears — buyer, seller, lease or commercial — with owners, due dates and dependencies. Alerts escalate as a date gets closer, and louder when something it depends on isn't done yet.

  • A Gantt chart of the whole escrow — drag a bar to move a date
  • "Loan contingency is due in 3 days and final loan approval is not recorded"
  • A Deadlines page across every open deal: overdue, next 7 days, next 30
  • A document checklist in the deal's Files tab — what's received, what to chase
The expanded transaction timeline with a checklist in three columns and a Gantt chart of the escrow
The transaction checklist and Gantt chart
The Deadlines page listing every deadline due in the next seven days across all deals
Every deadline across every deal, soonest first
Dashboard

Your morning list, written for you

The dashboard's Needs Attention card gathers what matters today from every deal: agreements about to expire, critical deadlines, listings that need a price talk, 1031 dates, documents to chase, past clients due a call and offers waiting on an answer.

  • Named rules on dates you recorded — never an opaque score
  • Each row opens the deal on the tab it is about
  • Pipeline by stage and commission totals on the same dashboard
The dashboard Needs Attention card grouped into representation agreements, critical deadlines, listings, 1031 deadlines, documents, relationships and offers
Needs Attention, grouped by what kind of action it needs
Grow the business

Know what you'll earn — and where it comes from

Commission, lead sources and your sphere, all worked out from the deals you're already keeping.

Commission

Gross to net, and a forecast by month

Commission is worked out from the agreement or the listing and the accepted price, then taken through referral fees, brokerage split, team split and transaction fees to what you actually take home. Every figure says where it came from.

  • One calculation everywhere — deal, dashboard, forecast and reports agree
  • Commission Forecast: paid, pending and projected by month, weighted by win probability
  • Broken down by agent and by lead source
  • An unknown figure shows as unknown — never as $0
The Commission tab: sale price from the accepted offer, gross commission, brokerage split, transaction fee and agent net
From the accepted price to agent net
The Commission Forecast page: pending, projected, paid and overdue totals and a month-by-month table
The Commission Forecast
Lead sources

Which sources pay — and which just cost

Twenty real-estate lead sources, from past clients and referrals to portals and open houses. See how each one converts from lead to closing, the volume and commission it produced, and — once you enter what you spent — your return.

  • Record who referred each client, and see your top referrers
  • Conversion by year or all time
The Lead Sources page: leads, conversion steps, volume, gross and net commission per source, and top referrers
Lead sources, from lead to closed
Sphere

Stay in touch with the people who send you business

Set how often you want to reach each relationship and Ergentor tells you who is due. Birthdays, important dates and home-purchase anniversaries come up on their own — anniversaries straight from the deals you closed.

  • Last contact taken from your emails, notes and tasks
  • Draft a personal check-in with AI in one click — not a sales pitch
  • Lifetime transactions and commission per relationship
The Sphere page showing a 30-day check-in overdue by 15 days and an upcoming client birthday
Who to call this week, and why
Commercial / CRE

Built for commercial brokers too

Switch to Commercial / CRE and the deal speaks your language: cap rates, rent per square foot, TI and 1031 clocks.

Commercial

Acquisition, leasing and landlord fields that follow the deal type

An acquisition asks for price, equity, debt, cap rate, NOI and the diligence period. A tenant-rep deal asks for square footage, headcount, budget, TI, term and parking. The building's own figures live on the listing.

  • Cap rate, $/sf, LTV, DSCR, debt yield and cash-on-cash calculated from what you entered — with the working shown
  • Lease comparison: effective rent and total occupancy cost across candidate spaces
  • Plain arithmetic, no AI guesswork — a missing input shows as missing
A commercial acquisition deal with CRE-MEDDPICC qualification and acquisition fields including a calculated cap rate
A cold-storage acquisition, qualified with CRE-MEDDPICC
A lease comparison of three medical office spaces showing base rent, TI allowance, free rent, escalations, term, effective rent and total occupancy cost
Three candidate spaces, compared on effective rent
1031 exchanges

The 45- and 180-day clocks, in front of you

Record the relinquished property, the sale date, the qualified intermediary and the identified properties. Ergentor suggests the identification and closing deadlines and warns you as they approach — on the deal, the Deadlines page and the dashboard.

  • Deadlines are only set when you confirm them with the intermediary
  • Tracking only — Ergentor never says whether an exchange qualifies
The 1031 tab on an investor deal with the identification deadline in five days and three identified properties
An identification deadline five days out
Knowledge Base

Your state's official forms, one click away

Pick a state and see its regulator's free forms and disclosures, plus the federal set — lead-paint disclosure and the CFPB loan forms. We link rather than copy, so you always open the current version.

  • State by state, linked to official government sites
  • Tells you plainly when contracts come from your association instead
State Real Estate Forms for California: official disclosure and transfer forms, plus federal lead-paint and CFPB forms
California's official forms, plus the federal set

AI that knows real estate

With Real Estate on, the AI works from your deals, listings and dates — and only from real-estate material. It suggests; you decide.

After the meeting

Record or paste a meeting and the AI proposes updates to the deal — the agreement, a property discussed, an offer's terms, checklist dates — plus objections and commitments. Nothing is saved until you accept it.

Deal Status Report

A report for your broker or team lead: deals by stage, expected closings, risks and what's being done, offers and deadlines, listing inventory — with tables built from your records.

Client Market Briefing

A briefing to one client about their market and ZIP codes, with their shortlisted homes ranked against their goals. Market figures come from a web search with sources — or are left out.

JOAN, your assistant

Ask about any deal, listing or deadline in plain English. JOAN knows your book — and on your phone, the Big Red Button lets you just talk.

Deal review

An AI read of the deal against MOVE or CRE-MEDDPICC: what's known, what's missing, and the next question to ask — proposed, never written for you.

Follow-ups that sound like you

Draft a follow-up after a showing or a check-in for your sphere, in seconds, from what's on the record.

Built to be trusted with a transaction

Your dates, not guesses

Deadlines and alerts come from dates you recorded. Suggestions are offered, never written in for you.

Tracking, not advice

Agreements, documents and 1031s are tracked — Ergentor never gives a legal or tax opinion.

Not a live MLS feed

Status and price are what you record, and the product says so wherever it matters.

Your data stays yours

Every account is isolated from every other. Switching industry never deletes a thing.

Ready to run your deals in one place?

Create an account, set your industry to Real Estate, and your first deal is minutes away.

Get started Try the demo See pricing Talk to us

Screenshots show fictitious sample data. Every name, address and figure in them is invented.